Young lions competition is about being fresh, efficient & in time.
The whole creative procedure , from briefing to brainstorming and deadline lasts 24h.
This year's creative brief concerned the helpline "1056" of the NGO "Smile of a child",
helping abused children and teens aged 10-16 years old, free & anonymously
We created a point 'n' click flash mini game called "THE GREAT ESCAPE",
where a boy/girl is trapped inside its house, the clock is ticking , time is running out
and you feel something bad is going to happen soon. You have to find an exit, FAST.
After trying a few options you realize there is no way out, hiding or trying to run
from a problem is no use, you might need to find another way out, reach for help.
The hotline is always available 24/7 and willing to help, as long as you try.
where a boy/girl is trapped inside its house, the clock is ticking , time is running out
and you feel something bad is going to happen soon. You have to find an exit, FAST.
After trying a few options you realize there is no way out, hiding or trying to run
from a problem is no use, you might need to find another way out, reach for help.
The hotline is always available 24/7 and willing to help, as long as you try.
3RD PLACE AWARD WINNER
IN CYBER AD
DESIGNER: Antonakis Paris
COPYWRITER: Tsoumpa Katerina
IN CYBER AD
DESIGNER: Antonakis Paris
COPYWRITER: Tsoumpa Katerina
